Excerpt:

Allegheny Regional Asset District

Fiscal Year 2006 Grant Application

of the Children’s Museum of Pittsburgh,

July 18, 2005

Regarding Proposed Advertising Campaign

To Attract Early Teenagers to Children’s Museum

Section: “Current Goals and Measures of Progress”

“5. To broaden the Children’s Museum’s audience:”

Excerpt from Page 10 of Application:

“The CM [Children’s Museum] will seek to increase the age range of children served by mounting a special marketing campaign (billboard, broadcast radio, print) from January through April 2006. This campaign will focus on the Cm being a “cool” place to be for kids between ages 8-13 to play, learn and enjoy.”